BRAC_HOTEL THE REST
2021, Branding,Brand Identity,
Curation, Art Direction

BRAC_HOTEL THE REST is a branding project for a hotel where provides the most efficient rest for visitors to help them get the energy for future practice.
        There is a famous rule called the 10000hours rule by Malcolm Gladwell. To become an expert in one area, people need to put at least 10000 hours of practice. However, one thing not to miss is to make them real; we critically need ‘deliberate rest’ between the practices. In other words, we need a brain activity cycle to make them work efficiently. To help our brain work most efficiently, we need an ideal ratio between deliberate practice and rest. The ideal ratio time between exercise and rest for the brain is 90minutes of work and 20 minutes of break, and we called this as Basic Rest Activity Cycle(BRAC). So the hotel BRAC provides a perfect deliberate rest service and helps visitors create their own Rest and Activity Cycle to do their best for future practice.