UMF
2020, Rebranding, Brand Identity

Ultra Music Festival (UMF) is an annual world's premier electronic music festival in Miami, Florida, with elite DJs and unparalleled production. This experimental rebranding project focuses on the visual transformation of digital content. The project goal is to maximize the vibe of the events in a unique visual interpretation. 
        The primary graphic is a custom font inspired by electronic music and digitized music notes. The simple logo and identity system keep people's eyes focused on the type design. The system highlights the diversity of many different styles and types of stage production. In addition, several graphic elements are created by using diverse mediums for applications, including line and 3d form.