Aleo
2023-2024, Brand Campaign, Social Design,
Motion Design
Credit
Instrument
Aleo is a layer-1 blockchain platform designed for developers, offering tools to build apps and websites in Web3. By combining Zero-Knowledge (ZK) cryptography with programmable smart contracts, Aleo provides the best of both worlds—the decentralization of Web3 with the ability to keep information private. This robust foundation enables developers to create applications that prioritize user data privacy and secure online transactions.
The campaign design is executed in two phases: creating various content for social media and campaign channels to introduce the new technology platform to the audience. This approach effectively addresses different aspects of the system while highlighting standout developers and applications.
[LeoLessons]
Ease of Use: Leo Playground provides a user-friendly interface for developers to write, compile, and execute Leo programs effortlessly.
Leo Lion will walkthrough you well on your way to becoming a skilled zero-knowledge app developer for blockchain and Web3.
-> Link to Youtube
[Zero-Knowledge by Design]
Delivering the brand story and describing the platform and technology by integrating the brand's visual concept.
-> Link to X
[The Aleo Difference — X Activations]
A series of infographic-style stills and animations for social that highlight the features and differences of Aleo compared to other blockchain applications.
[Mainnet Features]
A series of infographic type stills and animations that demonstrate the features to begin building on Aleo Mainnet.
[It’s Not Just Your Profile]
An animated piece designed to introduce the Aleo_ZK by Design world to the audience and encourage potential users to join.
