Hello, I’m Jen Kim
notable work&client
- Afterpay: Holiday — Brand Campaign — 2025
- Meta(Retainer) — Web&Digital&Product — 2023 - 2025
- Instacart(Retainer) — Web&Digital&Product — 2023 - 2025
- Intuitive: Simnow Vision — Digital Reskin&Product — 2025
- Yale: Investments — Brand Campaign&Website — 2024
- Sally beauty — Brand&Campaign&Product — 2024
- Ark — Brand&Product — 2024
- Salesforce: Ask More of AI — Brand&Digital Campaign — 2023
- Aleo — Brand&Campaign&Media — 2023
- Goldhouse: A100 List— Campaign&Motion — 2023
- SOS+ Hydration — Brand&Campaign — 2022
(Portfolio walkthrough by request)works
Instacart
Brand&Campaign&Web&Product
Publisher: Instacart
Billions of people use Instacart every day for both personal and business needs, giving the brand a measurable impact at a global scale. As Instacart looks toward the future, the focus shifts toward brand extension—bringing a broader range of influence to life across multiple platforms and scales. Through an ongoing partnership, we worked with Instacart to articulate this vision and expand their brand world, building a refined, cohesive, and scalable digital system designed to support growth and long-term evolution.
View Case Study[PDF]
Intuitive: Simnow Vision
Digital Reskin&Product
Publisher: Intuitive
SimNow Vision is a surgical training interface embedded within
Intuitive’s medical devices (Da Vinci), supporting hands-on practice through screen-based interaction and VR-like simulation. As Intuitive’s educational ecosystem expanded across simulator, web, and mobile touchpoints, the challenge became how to evolve siloed tools into a cohesive, unified training experience.
View Case Study[PDF]
Yale Investments
Brand Campaign&Website
Publisher: Yale University
Yale Investments has long shaped the field of institutional investing through long-term partnerships and a distinct investment philosophy. As the industry evolved, the challenge became clear: how to carry that legacy forward—while making it more accessible, human, and future-facing.
The work began with Prospect Fellowship—a program designed to support emerging managers earlier in their careers. From there, the engagement expanded into a broader brand system and digital experience, aligning voice, tone, and visual language across the organization. The strategy focused on clarity over intimidation, sophistication without elitism, and guidance over gatekeeping.
View Case Study[PDF]
Sally Beauty
Brand&Campaign&Product
Publisher: Sally Beauty
Sally is your friend in beauty, there for you every day in moments big and small. The Sally design system embodies this ethos creating space for customers to channel their individuality, share their uniqueness, celebrate their journey, and define beauty on their terms.
Our design system is a scalable brand foundation that ensures the Sally brand shows up clearly and consistently in every store, department, and channel. This guide contains detailed information and rationale behind various components of the Sally brand including Logo, color, typography, layout, cobranding, example executions and art-direction.
(Portfolio walkthrough by request)
Ark
Brand&Product
Publisher: Ark app
ARK is a creative platform for artists to safely store, share, and collaborate on their work. This project reimagines the ARK experience with a robust set of screens and a cohesive look and feel, strengthening the app’s promise of collaboration, protection, and user control.
(Portfolio walkthrough by request)
Salesforce: Ask More of AI
Brand&Digital Campaign
Publisher: Salesforce
As AI rapidly entered the mainstream, this project marked one of the first moments it was used aggressively as a creative and marketing tool.
Rather than celebrating AI’s speed or novelty, the campaign aimed to pause the conversation—inviting people to reflect on how AI should be used thoughtfully and responsibly.
View Case Study[PDF]
Aleo
Brand&Campaign&Media
Publisher: Aleo
Aleo is building a privacy-first blockchain ecosystem grounded in zero-knowledge technology. The goal of this project was to translate that highly technical foundation into a clear, compelling campaign system that could communicate Aleo’s vision across audiences and platforms.
View Case Study[PDF]